SONO DRS

SONO DRS is a contemporary

avant-garde women's ready-to-wear

brand. SONO DRS carries the spirit of

couturier with minimalistic aesthetics.

Each garment looks unique to the individual,

enveloping each body as its moving canvas.

Fashion Snoops

Fashion Snoops

SONOdrs twitter mentioned!

SONOdrs twitter mentioned!

SONOdrs in http://creemmag.com/boys-club/

Photographer COURTENAY NEARBURG

Stylist ALEXANDRA MORRISSEAU

hair ANTHONY PAYNE

makeup YOSHIHIRO OKADA

models KAYTE & IVORY @ MAJOR MODELS NEW YORK

Look 7
dress SUPREME BEING
coat SONO DRS
shoes OFFICE LONDON

Look 9
RIGHT
shirt & coat SONO DRS
pants BLANK NYC
boots MODEL’S OWN
LEFT
shirt & coat SONO DRS
pants KODENKO
shoes OFFICE LONDON

Look 10
shirt & coat SONO DRS
pants BLANK NYC

SONO DRS 2013 SS collection, “Translucence” will be available for viewing at various tradeshows across the United States. If you are in the NYC, LA, or Dallas area, please come say hello and check out our booth!!

SONO DRS 2013 SS collection, “Translucence” will be available for viewing at various tradeshows across the United States. If you are in the NYC, LA, or Dallas area, please come say hello and check out our booth!!

Our friend Cory over at Banana Milk, a popular blog in Korea written for fashionable folks who don’t live in Korea but are still Korea enthusiasts,  wrote a nice blog entry about our FW12 Schema show during Seoul Fashion Week. 
You can check out the full story here.

Our friend Cory over at Banana Milk, a popular blog in Korea written for fashionable folks who don’t live in Korea but are still Korea enthusiasts,  wrote a nice blog entry about our FW12 Schema show during Seoul Fashion Week. 

You can check out the full story here.

Yogi Tea Korea was one of our sponsors for our FW12 Schema show during Seoul Fashion Week. During make-up and hair, they were nice enough to have their specialty teas backstage, to give a calming spirit to the madness that usually ensues backstage.
More pictures of some of our models with Yogi Tea can be found at their blog here.

Yogi Tea Korea was one of our sponsors for our FW12 Schema show during Seoul Fashion Week. During make-up and hair, they were nice enough to have their specialty teas backstage, to give a calming spirit to the madness that usually ensues backstage.

More pictures of some of our models with Yogi Tea can be found at their blog here.

Part of our gift bag for the SFW SONO drs FW 12 consisted of vegan cupcakes, made by Mipa from Aliens Day Out. These are photos from her blog, that show us her step by step procedure for 50 cupcakes, from baking, to decorating, and packaging. Her vegan cupcakes are delicious, and more moist than any other cupcakes you can find in Seoul.

You can order other culinary delights from her totally affordable online store, Alien’s Day Out Bake Shop.( Pomegranate Cranberry Cookie Bites look scrumptious.

Thank you again to Aliens Day Out for sharing in Seoul Fashion Week experience!

Some behind the scenes look during our makeup and hair for our FW12 concept, Schema.

The look? The girls’ hair was pulled away from their face and twisted into knots, reminiscent of the hairstyle of traditional Korean male warriors. The model’s faces were matted out, to present a contrast with the reddish-orange hue around their eyes. The vivid eye color really brought out the intensity in their glare, as they walked down the runway.

A big thanks to  Dana Choi with YOGI TEA KOREA, who brought an assortment of their herbal teas for the models and makeup/hair artists. The teas were provided a calming spirit to the otherwise craziness that happens backstage.

Photos courtesy of Hannah Moon.